Academic Work - University of Florida

My academic journey at the University of Florida has been shaped by hands-on projects, research, and coursework that have deepened my understanding of advertising, media sales, public relations, and crisis communication. This section highlights key assignments and case studies that have allowed me to apply strategic thinking, data analysis, and creative problem-solving to real-world scenarios.

From developing a social media strategy for a local business to analyzing major crisis communication case studies, my coursework has equipped me with the skills necessary to excel in the media industry. Below, you will find a selection of projects that demonstrate my ability to think critically, adapt to industry trends, and craft compelling marketing and advertising strategies.

Classes

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Projects

  • Miller Lite SWOT Analysis

  • HoneyBaked Ham Project

  • Beauti Fragrance Proposal

  • Content Marketing Proposal

    Place-Based Branding

    Portfolio

  • Beyond Plastics Project

  • The Turing AI Essay Project

  • Social Media Ethics Case

PUR3000

Miller Lite SWOT Analysis - This project involved conducting a SWOT analysis of Miller Lite, examining the brand's strengths, weaknesses, opportunities, and threats in the competitive beer industry. Our team analyzed market trends, public perception, and advertising strategies to evaluate Miller Lite’s positioning against competitors such as Bud Light, Michelob Ultra, and Coors Light.

ADV4800

Honey Baked Ham Final Project - This project focused on developing a 12-month integrated advertising campaign for Honey Baked Ham to drive sales beyond the holiday season. Our team created a comprehensive media strategy, utilizing OOH advertising, social media, radio, and direct marketing to target busy professionals and families

Note* I was unable to find the final submission, this is a rough draft of our teams final project

ADV3303

Beauti Fragrance Proposal

This project focused on developing a cross-media advertising strategy for the launch of Beauti Fragrance, targeting women aged 18-34. The campaign aimed to build brand awareness, establish credibility, and drive sales by leveraging both traditional and digital media channels over a two-month period with a $2 million budget.

ENC3252

Content Marketing Project - This project involved developing a content marketing strategy to enhance brand engagement and visibility.

Place-Based Branding - This project focused on how local businesses use branding to establish a strong presence within their community. I analyzed OAK’s brand positioning, marketing strategies, and customer engagement efforts.

Portfolio - This portfolio showcases my growth in strategic communication, content marketing, and branding through various writing projects

PUR4442

Beyond Plastic Campaign Analysis - This research examines the Beyond Plastics campaign, a national movement advocating for policy-driven solutions to plastic pollution. The project analyzes campaign messaging, strategies, and public engagement efforts to evaluate its effectiveness in driving real change.

EEL3872

The Turing AI Essay Project - This project explored the use of generative AI in content creation by producing two original essays using ChatGPT and Microsoft CoPilot Designer. The assignment required an in-depth understanding of AI’s capabilities, limitations, and ethical considerations while working within strict constraints—no manual editing allowed

PUR3622

Social Media Ethics Project - This project examines the ethical and legal implications of unauthorized use of Name, Image, and Likeness (NIL), focusing on the O’Bannon v. NCAA case (2009). Ed O’Bannon, a former UCLA basketball player, discovered that his likeness was used in an NCAA video game without his consent or compensation, leading him to sue the NCAA, Electronic Arts (EA), and the Collegiate Licensing Company (CLC) for violating antitrust laws.